Get To Know Us

Get To Know Us

– Our Mission –

Get men to love shaving.

We do this by developing high quality products with natural ingredients that are good for both your wallet and the environment.

Our story

Váli Company & Brands was founded in Sweden after the insight that there are insufficient products that meet the needs of men with coarse, curly beard growth or sensitive skin.

Our Values


Our products should be easy to understand and use.


Those who want better health and skin should be able to afford it.


We are inspired by our customers. They are the reason for our continued work.


Everyone is different – different is good. Everyone should be able to easily and to a fair price improve their health and skin. We welcome everyone, regardless of nationality, ethnic origin, age, gender, functional variation or sexual orientation.